I just saw the new Logitech Revue TV spot with Kevin Bacon and I love it! Of course, I don’t have a freakin’ clue what the product does. But here’s what the creative does:
• They used a celebrity in a fun and interesting way. How often does that happen with celebrity endorsers?
• They used the perfect celebrity. We’re all six degrees from Kevin Bacon.
• They used the perfect mix of charm, message, and creepiness to make me want to watch it again, and pray that more spots will be coming our way soon.
The potential downside, like I mentioned earlier, is that the spots don’t do a great job of explaining the technology. But they put the product on the map and very much in the discussion by playing up the benefit to the average consumer without bogging us down in details. Would anybody email you a techy, descriptive TV spot?
Add it all up and it’s one more formula for going viral (assuming they get a working link up on the internet. I can’t find one right now).
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