Like most people, I don’t do my best creative thinking on cue. The unfortunate fact is that usually my best creative thinking doesn’t even happen at my desk/computer. Here’s where my creativity seems to spark regularly:
Running: I prefer to run outdoors, and I usually don’t listen to music.
Washing Dishes: This includes loading/unloading the dishwasher and washing the non-dishwasher safe stuff too.
Showering: Basically, Murphy’s Law states that my best ideas happen anywhere I can’t feasibly grab a pen and immediately write it down.
Doodling: Technically this is me in concepting mode. But I prefer to continuously put pen to paper rather than twiddling my thumbs while I wait for brilliance to strike.
What do all of these activities have in common? They’re all mundane and repetitive activities that enable me to keep a rhythm. These are the moments when I’m not putting pressure on myself to be creative and I’m not distracting myself either.
As an advertising creative, we need to each recognize our own personal rhythms and use them to our advantage. It’s also important to discover your personal rythym around your workspace, because most deadlines don’t wait for your moment of creative zen.
Now, if you’ll excuse me, I’ve gotta hit the shower because I have a big assignment due later today.
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