A quick tip of the cap to The Colonel and The King. KFC and Burger King have both taken different paths of innovation, but I believe each will end up with their own success stories.
By now everybody knows that KFC went back to its roots to create the Double Down, which is chock full ‘o so many unapologetically fried calories they had no choice but to exclusively use burly men in their TV commercials. It may not be the best thing for society, but KFC believes its responsibility isn’t to society, but rather it’s to people who like to use meat as their bread. I even love that the name implies that you’re gambling with your health by eating one. They’re throwing caution to the wind, and I salute KFC for staying true to its brand.
On the other hand, you’ve got Burger King. They just announced they’re going outside their wheelhouse in order to start serving brunch. Traditional brunch is best summed up by an old quote from The Simpsons. Its not quite breakfast, and its not quite lunch, but it comes with a slice of cantaloupe at the end. And now, BK is putting its own twist on brunch. Only time will tell if it works, but we’ll no doubt soon be seeing The King extolling the virtues of their tweener meal offerings. And I have to applaud BK for finding fresh ways to peddle their grub during off-hours. But will it come with a slice of cantaloupe?
So there you have it. The Colonel and The King are taking two different approaches for building growth and buzz. One is doubling down on its reputation, and one is going after an untapped weekend institution. Will any of their hearty faithful live to see the day these approaches are deemed success or failure?
No comments:
Post a Comment