I just got my census form in the mail. Right on the front of the envelope (or "OE" if you want to use the lingo)in big, bold, capital letters it says, "YOUR RESPONSE IS REQUIRED BY LAW." What a great way to improve your direct mail response rates; threaten your audience with the long arm of the law.
With motivation like that, you'd think they'd have somewhere between 98%-100% success rate. But apparently the 2000 Census only had a 67% response rate. Better than just about any other direct mail piece out there. But still, as an advertiser it kind of makes you feel better, when you consider the typical incentive is more akin to bonus airline miles rather than a stint in the slammer.
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